The store’s factory partners are also invited to the pep rallies to share updates from their side of the business. Representatives from General Motors, GM Financial, OnStar and auto accessories wholesaler Southwest ADI all have attended, Brown said.
“It helps the factory understand that we are real people, we have a plan, we are working our plan and that we can be trusted with more,” Brown said.
David Boehmer, a territory sales manager for Southwest ADI, has been to almost all of the pep rallies. They have given him the unique opportunity to connect with the entire staff and paved the way to strong communication, he said.
“The energy created by the positive things that Alan and his team do for the employees, you can just feel it,” Boehmer said. “And it makes you feel good to be at that store and to be with those people.”
At Sam Pack Chevrolet’s most recent rally, a high school marching band played for employees. Brown is hoping to make the impression on the community that “a dealership is not a scary place to go. That dealers are kind, fun and engaged.”