Norton Motorcycles secures dealership with Williams Automobiles

Norton Motorcycles secures dealership with Williams Automobiles

The best of British motorcycles right next to the best of British classic supercars – Norton Motorcycles’ latest dealership addition fuels rich British heritage.

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Norton Motorcycles has recently announced its dealership expansion to include iconic British marque Williams Automobiles.

The superbikes company will be partnering with the luxury sportscar manufacturer for the first time. The dealer has made cars its main focus and breaking that chain is Norton Motorcycles. The British Classic is the first-ever motorcycle brand to partner up with them.

Motorcycle enthusiasts can now see Norton’s flagship Commando 961 on the same premises as the V4SV superbike and V4CR naked.

“It’s a brand with a rich heritage. Much like us, and has a very exciting product range,” says the Director of Williams Automobiles, Henry Williams to MCN.

“We’ve wanted to offer motorcycles for some time. So to have something truly British joining the rest of our made-in-Britain range is a joy.”

Norton Motorcycles

With the successful launch of the Norton V4CR cafe racer at the Bike Shed Show in London, CEO Dr Robert Hentschel has cleared the air to MCN that more affordable models are indeed on their way, by the end of next year.

“We will create something which is profitable and also with the range of bikes where we set a statement to the market.”

With steady growth over the years, Norton is gearing up for globalisation and expanding their segments within a comfortable timeframe.

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