The Haas F1 Team has announced that it will unveil its new race livery for the 2023 Formula 1 world championship season on Tuesday, January 31.
That makes it the earliest team to break cover with this year’s new look, ahead of a full team launch for Red Bull on February 3 .
However that is expected to show off the brand new 2023 chassis, whereas the Haas event is expected to be for the livery alone and will almost certainly use generic or outdated car models as a basis.
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The VF-23 will be the eighth Haas contender since they joined Formula 1 in 2016. Kevin Magnussen and Nico Hulkenberg will be the squad’s drivers, with Emerson Fittipaldi continuing in the reserve role.
Haas has changed its team logo for this season after securing a multi-year title sponsorship deal with MoneyGram, but has kept its trademark red, white and black colour scheme.
Haas also conducted a digital livery launch last year. Williams is using a similar approach with its event scheduled for February 6.
The wait is almost over
See our 2023 livery for the first time next Tuesday!
— MoneyGram Haas F1 Team (@HaasF1Team) January 25, 2023
AlphaTauri has also opted for a similar approach, with their livery launch scheduled to be held on February 11 in New York City.
It’s likely that Haas, Williams and AlphaTauri will then wait until the three day pre-season test session at Bahrain International Circuit on February 23-25 to take the covers off this year’s cars.
Some teams are set to use ‘filming days’ for a shakedown run before that, but these will be closed to the public and press.
All ten teams have now set a date for a launch event of some kind, with Haas heading up the field. There will be a double header event on February 13 with McLaren (in Woking) and Aston Martin (at Silverstone).
Ferrari snapped up Valentine’s Day for their car launch, with Mercedes and Alpine last to get the ball rolling on February 15 and February 16 respectively.
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