Electric BMWs are starting to take off and may be pointing to increased consumer demand BMW has been quietly forecasting. That’s at least what BMWNA’s Q3 sales numbers tell us. BMW set a new record of battery electric and plug-in vehicles which helped propel the brand up 3.2% for the quarter.
Increased availability of the battery electric BMW iX Sports Activity Vehicle and BMW i4 Gran Coupe fueled sales growth in all three months of the third quarter. As a result, the company also set new quarterly benchmarks for both battery electric (4,337) and plug-in hybrid electric deliveries (10,858 BEV & PHEV combined). BMW’s battery electric lineup will expand in the fourth quarter as the first-ever fully electric BMW i7 Sedan begins arriving at U.S. dealerships.
“The customer demand and enthusiasm for BMW’s electric vehicles has been there from the start. With the support of our dealer partners, we expect this momentum to accelerate through the fourth quarter, resulting in a strong finish to the year.”
Sebastian Mackensen, President and CEO, BMW of North America
As always, crossovers continue to crush it in the US accounting for over 62% of sales year-to-date. In total, sales of Sports Activity Vehicles are up 16.6% through the first three quarters of the year.