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New look for Edinburgh Nissan dealership after £300,000 refurbishment

A Nissan dealership in Edinburgh has undergone a £300,000 refurbishment.

The work has been carried out at Western Nissan Straiton, where the showroom has been given Nissan’s smart new ‘‘visual identity’’ involving eye-catching new branding plus refreshed fixtures and fittings.

The investment in the premises has made a huge difference and has already led to plenty of positive feedback from staff and customers. It comes after Eastern Western Motor Group acquired the site from Alex F Noble & Son a year ago.

Nissan’s updated visuals are certainly striking, with the modern, flat and two-dimensional design of its new logo signifying its continuous evolution towards becoming an innovative mobility brand of the future.

The refined logo is part of the new Nissan retail experience. In partnership with its UK network, the manufacturer has worked to ensure that its dealerships represent a continuous commitment to innovation with a customer-centric approach.

And as well as looking smart on the inside, the dealership has undergone a substantial makeover inside to ensure that visitors feel welcome and able to explore the Nissan range in a way that suits them, while enjoying complimentary refreshments.

Neil Johnson, General Manager at Western Nissan Straiton, located in Swinton Place, said: ‘‘Our dealership is situated on a busy main road, just off the Edinburgh city bypass and next to a popular retail park. It’s the perfect location and gives us a strong presence in the local area.

‘‘The new Nissan corporate identity looks fantastic – it’s modern yet inviting. Feedback from our staff and customers has been excellent.

‘‘We’ve been very busy looking after our valued customers and we thank them for their patience and support whilst the works have been ongoing.’’

Grant Richards, National Network Development Manager at Nissan Motor GB, said: ‘‘We are delighted that Western Nissan Straiton has adopted our new corporate identity and send the team there every good wish for the future.

‘‘I’d like to congratulate Neil Johnson and the whole Straiton team for a terrific first year of being part of the Western family and we look forward to continued growth ahead.’’


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