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BMW NA Reports Q2 2022 U.S. Sales Results

Maybe it’s (lower sales) are testament to their wonderful redesigns?!?! Proof is in the pudding!

But hey, what do I know…

There’s an old saying “if it isn’t broke, don’t fix it”

Funniest thing is they broke it, now they’ll need to fix it!

And maybe, just maybe, be smarter and provide the same level of function and tech across model lines and stop dumbing things down! Offer the best of what you got, don’t hold back! And don’t forget to fire your design teams!




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