Ask a car buyer why they like a certain brand or model, and they will inevitably list things like design, reliability, price, technology, comfort and safety. They’re far less likely to mention the car’s manufacturing process or the guiding philosophy behind its production. While these may be invisible to most consumers, they’re nonetheless essential to making sure customers can tick all the boxes on their list of desired qualities in a vehicle.
At Nissan, how we build cars is every bit as important as the cutting-edge technologies, sleek designs and safety features of the cars themselves. This is something Nissan has known since the company was founded in the early 1930s.