NASHVILLE, Tenn. – INFINITI USA today announced that Shelley Pratt has been promoted to the role of Director, Marketing Communications and Media. Pratt will continue to be based at INFINITI Americas headquarters in Franklin, Tenn. where her responsibilities will include managing the strategic development and execution of INFINITI’s marketing communications and strategy.
She replaces Phil O’Connor, who took a Marketing Director position at Nissan.
Pratt has more than 20 years of experience, with more than 12 at INFINITI USA in various marketing positions. Most recently she acted as senior manager of vehicle model line management. Previously, she also led the Marketing Team at Lonely Planet.
“In addition to her wealth of business experience, Shelley has a unique blend of energy and creativity that will bring a new perspective to our marketing strategy,” said Jeff Pope, group vice president of INFINITI Americas. “As we continue the launch of our all-new QX60 and look to the future of INFINITI, I am sure she will keep us on track in finding and interacting with consumers in new and unique ways.”
Pratt received a bachelor’s degree from the University of Tennessee and a Master’s of Communications from Southern New Hampshire University.
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INFINITI Motor Company is headquartered in Yokohama, Japan with operations around the world including regional offices based in the Americas, China and INFINITI International Markets based in Dubai. The INFINITI brand of premium automobiles are assembled in manufacturing facilities in Japan, North America and China. INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
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Director, INFINITI Americas Corporate Communications
INFINITI USA Corporate Communications