American motorcyclists will soon have a new option available when shopping for aftermarket suspension. Italy’s Bitubo, a world championship-level equipment manufacturer, is bringing its line of motorcycle suspension over to the U.S.
Bitubo will debut the Race Suspension products during the 2022 Daytona Bike Week in Florida, March 4-13. The company will also be present at other events throughout the riding season. The Italian firm, founded in 1963, has established a new American branch, Bitubo USA, to manage the market entry. Located in Miami, FL, Bitubo USA says it’ll do its best to mitigate the supply chain and logistics issues plaguing manufacturers worldwide. To this end, has built new facilities to provide American riders support on their home turf. These include a modern warehouse to make sure Bitubo gets the suspension products to riders eagerly waiting to try them out.
“The US suspension market is ripe for a new player and we are excited to provide that,” said Bitubo USA’s Director of Operations Tom Owens.
“Bitubo has been building high-quality, innovative motorcycle suspension since 1963. They have experience in off-road, street, and all aspects of racing, including providing World Champion race products to Superbike and MotoGP teams.”
Bitubo motorcycle suspension products will be available to order through select retailers in early 2022.