Nissan has unveiled a trio of truck concepts based on the new Frontier at the 2022 Chicago Auto Show.
The first concept is dubbed the Project 72X Frontier. It is based on a Crew Cab S 4×4 model and has been designed as a modern-day take on the classic Datsun 720 truck that was first introduced in the fall of 1979.
The Project 72X Frontier is finished in a gray exterior paint contrasted with a set of retro-inspired graphics and is rocking a set of white-painted steel wheels with the same tires as Pro-4X models. Nissan has also equipped the truck with a 2.5-inch lift kit that includes adjustable front upper suspension arms. There is also a sports bar located behind the cab.
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The second concept unveiled in Chicago is known as Project Hardbody and is inspired by the Nissan D21 ‘Hardbody’. It started out life as a 2022 Frontier Crew Cab SV 4×4 and now sports a 3-inch lift kit, adjustable upper control arms, the same fender flares as the Pro-4X, Hardbody block-style wheels wrapped in 33-inch rubber, a bed-mounted spare tire carrier, a sports bar with 10-inch rectangular LED lights, and a blacked-out front end with door graphics.
The last of the trio is arguably the most striking and is dubbed Project Adventure. It is based on the off-road focused Frontier Crew Cab Pro-4X, has been jacked-up with a massive 5-inch lift kit and sits on 34-inch mud terrain tires. Nissan has also fitted the truck with a Yakima bed rack system, a Yakima LoadWarrior roof basket, a sky tent, and a premium audio system from Kicker. A carbon fiber snorkel has also been installed, as has a wrap that depicts an atlas of the United States.
“People want to get out of the house, have adventures and do it in style, so timing of the adventure-ready 2022 Frontier couldn’t have been better,” senior vice president of Nissan U.S. and Marketing and Sales, Michael Colleran, said in a statement. “These three new projects show the possibilities with the new Frontier in this important Chicagoland market.”