In 2021, Porsche set a new all-time sales record of more than 300,000 cars, expanding in all major regions.
The total volume amounted to 301,915 (up 11% year-over-year), including 84,717 in Q4 (up 5% year-over-year).
The most important thing is however that the brand quickly increases all-electric car sales – Porsche Taycan/Porsche Taycan Cross Turismo family. In Q4, Porsche noted a new quarterly record of 12,656 (up 40% year-over-year). That’s 14.9% of the total volume (a new record).
In 2021 the company more than doubled electric car sales to 41,296 (up 106% year-over-year), which is also 13.7% of the total volume. Cumulatively, more than 61,000 Taycans were sold globally.
It’s a spectacular achievement that the electric Porsche outsold Porsche’s icon in 2021 – the 911 – despite the 911 noting its own sales record of 38,464.
The Porsche Taycan is the third most popular model in the lineup:
- Macan: 88,362
- Cayenne: 83,071
- Taycan (all versions): 41,296 (up 106%)
including 9,419 in the U.S. (up 113%)
- 911: 38,464
- Panamera: 30,220
- 718 Boxster and 718 Cayman: 20,502
- Total: 301,915 (up 11%)
Porsche does not report the number of plug-in hybrid sales (Cayenne and Panamera), but we guess that they would also have a noticeable share out of the total volume.
With such an outcome, we can be sure that the transition to electric cars for Porsche will be pretty smooth.
Once the all-electric Macan – built on the all-new Premium Platform Electric (PPE) developed by Audi and Porsche – arrives (and it’s pretty close, considering the latest spy images), it might become the top Porsche model.
All-electric Cayenne and Panamera most likely will be the next step, and at some point, maybe we will see also an all-electric 911.
Porsche sales by market: